I've got a vision for the centre of Heavitree, our very own Fore Street. Picture this:-
You stroll to the centre, the heart of our community, to meet some friends. You're going to hang out in the wide and spacious boulevard and share a lunch of home made soup and freshly baked bread. The heavenly scent of fine pastries escapes from the bakery's ovens and drifts over the pretty groups of tables with their brightly coloured umbrellas. So you decide to extend your stay, chatting to more friends as they arrive, drinking hot chocolate and enjoying freshly made delights of all kinds.
There's a band (Dakar Audio Club) playing on the corner and people are dancing. More people come to join you in the late afternoon sun. Together, you watch it settle over Livery Dole, turning the huge open sky pink and lilac. The stall holders start packing away their wares:- surplus from the local allotments, beautiful photographic prints (Fiona French Images), paintings (Kath Hadden Art) locally made jewellery and handmade soaps Soap Daze). And because Heavitree has always been the home of artisans, there are stalls with woodwork, leatherwork, basketry and needlework too. Everything a community needs, all locally made. All this, happily spread out across the grand boulevard and vast pavements of our Fore Street. That's what we could have …. without the traffic.
Compare that with how I find Fore Street now. Everyday I stand patiently, forced to breathe fumes whilst waiting endlessly with my Heavitree fellows for the right to cross our own street. There we stand like second-class citizens giving reverence and priority to the roaring traffic, to people who just want to use our centre as a rapid way through to somewhere else.
Does that first vision sound completely unattainable -
because of the traffic,
because of the weather,
because change is just too hard?
Maybe not. Just maybe, it's not as hard as you think.
We could, as a community, ask for a small, time-shared piece of our own centre. Say, for just one Sunday a month we get to shift the priority back so that Fore Street can be the kind of centre for our community that it was always meant to be. No real infrastructure change, just diverted traffic for just a small portion of time.
Ok, you say, even if that were possible, what about the great British weather? Pavement cafés and stalls are all very well on the continent but not in our unpredictable climate. Well, maybe it doesn't have to be all outside. How about this? Maybe there's room for our local craftsmen and skills-based artists to “buddy-up” with existing Fore Street businesses. Sharing floor and display space for just some of the time. Running workshops maybe, readings, presentations and events to bring people in as well as selling their own locally produced goods. Bringing custom, extra income and interest to our centre in a mutually beneficial, symbiotic relationship with existing retailers. How many empty units, spare back rooms and under-used spaces are there, in our main street, just because no one really likes spending time in that traffic-torn place? Looking at it that way, there's no need for things to always be outside – but we can still spread out, like the vision above, when the weather lets us!
That's all very well, you say, but how do you get people to change? That's an interesting one too because actually what I'm describing here is not so much of a change as a reversion to how things used to be. Den Perrin, in his excellent Retailing in Fore Street, Heavitree 1851-1999 quotes the Trewman's Exeter Flying Post for 1851 which describes the Heavitree Annual Fair. The Fair was held over two days and featured donkey racing in Fore Street, climbing a pole for a leg of mutton(!) “and in the evening the dance was enjoyed and entered into with great ardour”. Same place, just no traffic.
And what I'm suggesting is not a gentrification of Heavitree, with lots of little stores of over-priced knick-knacks but a return to what Fore Street always was. A centre for real artisan skills. In 1851 retail outlets in Fore Street included drapers, dairies, saddlers, blacksmiths, tailors, ironmonger, shoemakers, bakers and butchers – all with rooms and workshops at the back where things were made, mended and repaired on the spot. Things that normal, everyday people need.
We all feel it don't we? That something is missing from the heart of our place? Maybe there is something that we could do about it.
... of taking time to gaze at the intricate worlds inside tiny flower heads
"Authentic marketing". It is a phrase I’ve used before. I’ve used it when I’ve been trying to convey the importance of finding the joy in what you do as performance artists and colouring your communications with rainbows of that joy. I’ve also encouraged artists, when trying to project their work, to dwell for a while on real examples of the things that have worked, because these are the clues that describe your authenticity, who and what you are. Often those clues lie in the unplanned and unexpected successes that every project reveals.
I’ve just experienced one of those – big time! And I’ve got to share …
The Squilometre concept is finding its place now on the park bench of performance arts endeavour. It’s wriggled its bum into a little space between psychogeography and ambulatory performance and found a natural partner in Placed Based Education (who knew!). All of these realisations are indeed joyful. It’s fun to find out where, or indeed if, you fit. But that’s not the particular joy I discovered.
No, I’ve found out that when you define a place, in the way that Squilometres does; that is through land and sky, trees and water … all the things that we commonly own. When you create with those ingredients, then the people who inhabit and share it, they become an integral part of the mix.
So instead of “targeting an audience” you get to meet with them.
Instead of “developing an audience” you share with them and cherish them.
Instead of “putting bums on seats” you get to talk to faces!
And the depth of this glorious revelation really became clear to me when I decided to deliver invitations to the Sweetbrier Lane performance through all of the 879 letter-boxes myself. This was partly because I didn’t like to ask anyone else to do it but mostly it was because I’d made the decision to create the first Squilometre project in my very own neighbourhood. It was so convenient, it made sense. But, yes, it was a little bit scary. These were, are, my neighbours. If they really don’t like what I’m doing, they literally know where I live!
I slowly realised though that I was completely loving it! I was braced, to tell you the truth, for brusque no thanks yous and angry scowls. At first, I skipped quickly down paths, after delivering, to avoid confrontation. But it wasn’t like that at all. Turns out that people in the big, scary, outside world are really nice. Pleasant, friendly, ordinary people who, if caught at their door, politely take an invitation with a smile.
It was more than that though. I was thoroughly enjoying the physicality of it. I was out of doors doing something useful. Normally, for me, useful is defined by a chair and a keyboard. This was different. I could feel the muscles of my legs responding to the journey and the cold of the gathering evening shrinking my ears and nose. As I watched a startling range of greens, purples and every shade of orange in the western sky I realised that I couldn’t remember the last time I saw the sun set.
And the scents! Do you remember, when you used to play out, that wet pavement had a smell? I found myself, as I made my deliveries, transported suddenly back, by the sharp and herby scent of a shrub, to endless hours of just being out of doors. Of taking time to gaze at the intricate worlds inside tiny flower heads, to examine exactly how the paving stones fitted together and work out how many stones you could actually fit in that gap at the bottom of the wall. Taken right back to a time in my life when being out of doors was just what you did and you didn’t have to rush on to anything else until your mum called you in for tea.
Glorious, glorious revelation indeed. So, this was marketing was it?! What’s more, I found as the week progressed, it got easier and my legs complained a little less. The ridge of landscape I’d chosen to fashion my first Squilometre performance to was paying me back, actually rewarding me, for taking the time to walk it.
And now, when I stroll down my street, I know a few more faces. Where I used to pass without a smile, I now lift my head and nod. Where I would have smiled, I stop and talk. My Squilometre is rewarding me in all sort of unexpected ways and I can’t imagine anything more wondrously authentic than that.
The Heavitree Squilometre project and Interwoven Productions CIC now have two separate websites but JoJo has left this Fore St blog discussion here on the landing page because it continues to receive attention ... so please do feel free to comment.